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Apr. 25 2013

A New SEP Campaign for MediGold— “Medicare that works for you.”

Our friends and partners at MediGold are well known for providing exceptional Medicare coverage for eligible residents in Central, Southeast and Southwest, Ohio. Recently, Origo was asked to help MediGold create a branded campaign to build awareness of their 2013 Special Enrollment Period among the New-To-Medicare audience.

Setting out to develop the conceptual direction for MediGold’s 2013 Special Enrollment Period, we first considered the experience and achievements of our New-To-Medicare audience— a generation of people who have worked for decades to secure health coverage, in addition to impressive milestones in their careers. As they approach age 65, they deserve a Medicare plan that works for them.

Offering a partnership and educational approach to the Medicare enrollment process, we chose to speak directly to this sentiment: MediGold is Medicare that works for you.

A new TV campaign (two 30-second spots) featuring real, local MediGold members tells the full story of the benefits and advantages that come with choosing MediGold. MediGold takes the hassle and worry out of Medicare enrollment, and allows its members to fully enjoy their still active and thriving lifestyles.

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