Origo Branding Company

Oct. 17 2014

Origo Helps Launch New Website for The Kiplinger Program

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The Kiplinger Program at The Ohio State University is an integral and valuable resource for seasoned Public Affairs Journalists looking to unite rigorous reporting with cutting edge digital storytelling in an ever-changing media landscape. The program has become increasingly impactful to the journalism community through its Kiplinger Fellowship, helping many journalists make better use of online tools and channels. Origo collaborated with the Kiplinger Program to create a new website to expand their web presence and add great value to their communication strategy, positioning the program as one of the most cutting edge in the journalistic community.

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As a program that strives to help journalists advance into the new digital age, we were excited to create a responsive web design that allows users to have the most optimal experience on mobile, tablet, and desktop devices, as the interface reformats to best fit each device’s screen. Of course, no website is truly optimal without a superiors site architecture and user navigation. Sitting down with the Kiplinger team, we achieved our objective of creating greater awareness around the four tiers of their offerings, developing quick links and drop downs that easily navigated users to their section of the site, depending on their user goals.kiplingerblog

We also equipped the site with a user friendly content management system to further empower the Kiplinger Program staff, enhanced SEO strategy and Google Analytics to improve web performance, reflecting the best online practices, similar to what the program teaches its participants 365 days a year.

Visit the Kiplinger Program’s website and see the awesome new changes, as well as the amazing accomplishments of this institution.

Sep. 04 2014

Origo Branding Company Launches New Website

As a business that has been going strong for over 28 years, we have seen a lot of changes in our field, and adapted well to the evolving needs of our industry. Whether it be providing social media, mobile app development, new forms of Content Management Systems, or parallax/responsive design, our agency has kept on the cutting edge of technology — helping our clients connect their message to their audience through new channels of communication.

 

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Though we provided exciting new sets of expertise to our clients, we had fallen behind in taking care of another important aspect: our own brand. For this reason, we are excited to launch a brand new website that showcases our wide array of services, clientele, and digital strategies.

On our new site, you will find:

  • Parallax Design: Navigation is key on websites. Therefore, we revamped our site architecture into one scrolling page, providing insights to our industries, services, and portfolio.
  • Responsive Design: With the revolution of mobile devices and tablets, the new Origo site reshapes and modifies to fit any device you are working on – leading to a pleasant user experience.
  • Portfolio/Filters: Our new portfolio section contains around 150 exciting projects we have completed in recent years. Use the filtering options to toggle between sections.
  • Demo Reel: We have featured a new demo reel that takes you through a high-energy showcase of our different work, clientele, and process. Enjoy!
  • Environmental Video: What better way to show the culture of a company than to show it through a video experience? For this reason, we created a new video that highlights some of the creative and strategic individuals at Origo, showing “a day in the life”.
  • Team Bios: Get to know our creative team by clicking through their bios. We are very proud of our staff and the different personalities they bring to our table every day.
  • WordPress: While you may not see it, we have a very intuitive backend for our site that is built in WordPress, allowing different members of our team to make updates and edits. This gives power to some of our communication experts, without needing a web developer.

 

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Overall, we are very excited about the site as it showcases many different features and functionalities. Though, the most important item that we look to when developing such a site, is its ability to communicate and speak to our brand’s values. From the aspect of design, messaging, and user experience, we are very excited to introduce the new face of Origo Branding Company.

Aug. 07 2014

Summer Interns Take on Agency Life

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Interns Derek Beckman and Sean Dunn started off Summer 2014 with a new challenge: getting hands-on agency experience at Origo, assisting our team in all functions from planning to execution. Interns are a familiar staple throughout the creative industry, so we’re always excited to shine a light on these individuals who perform an invaluable service to our team and our clients.

Here are a few insights they had to share about their summer at Origo Branding Company:


SEAN DUNN — Motion Graphics/Production Intern

Q: How do you impact the Origo team as an intern?

A: I help with anything from prepping assets, storyboarding, editing, motion graphics, filming and photography. I find it amazing that I’m able to help out on so many various sides of projects!

Q: What surprised you the most about agency life?

A: How many meetings we have; I never knew there was that much that goes into bringing a project to life.

Q: What have you gained from this internship experience?

A: This internship has really been a glimpse into what a real career in the creative industry is like: balancing a forty-hour work week, a social life, and keeping up with my art outside of the office is a juggling act! I think having a stress-free environment to have a test run of that life was really beneficial and has helped me confirm this is exactly what I want to do the rest of my life!

Q: What advice do you have for other students looking for their first internships?

A: The most valuable thing I’ll take from this internship is to always ask questions. I think that asking questions, even sometimes ones that seem so common sense, is great because that way you’re on the same page as everyone else. Also you just learn so much more, they don’t have to be huge philosophical questions, but just asking for work flow tips or short cut keys can help drastically. Also, networking is extremely important, but nothing is more important than just being genuinely nice.

Q: What hidden creative talents do you have outside of your field? 

A: My personal talent that most people don’t know is that I’m a percussionist and also love to play the harmonica!

Q: What’s on your iPod currently?

  • Come and Get Your Love – Redbone
  • I Want You Back – Jackson 5
  • Beast – Nico Vega
  • Violent Shiver – Benjamin Booker
  • Swim Until You Can’t See Land – Frightened Rabbit
  • You Make My Dreams Come True – Hall and Oats
  • Countdown – The Black Keys

Q: What’s next for Sean Dunn?

A: For me, it’s to finish my cinematography degree at CCAD, and from there hopefully traveling to somewhere farther away to pursue TV production or possibly keep inside the agency life! As long as I’m creating stuff the rest of my life, I’ll be happy!


 

DEREK BECKMAN — Marketing Intern

Q: How do you impact the Origo team as an intern?

A: I assist with writing and help manage multiple organizational projects that help the team meet deadlines and create successful strategies.

Q: How has this internship helped in developing your skills for the future?

A: After Origo, I will value my development as a strategic and creative writer, as well as the ability to manage projects efficiently to meet deadlines. I am thankful for the mentorship Reema, Sarah, and Alessandro have given me, helping me to develop these skills.

Q: How do you think your internship at Origo prepares you for the year ahead and your future career?

A: I have new knowledge and experiences that will help me excel in my marketing classes, and Origo has been very influential in helping me choose the right career path.

Q: How would you describe your personal brand? 

A: Fun, outgoing, and easy to connect with; I think my personal brand appeals to a wide, diverse audience.

Q: Tell us something interesting about yourself.

A: I am a 3-time winner on the Columbus Municipal Junior Golf Tour. Also, I am the Vice President of the American Marketing Association Tiffin University chapter.

Q: What’s next for Derek Beckman?

A: Next for me is finishing my senior year at Tiffin University, as well as my final season on the men’s golf team. Then, I plan to pursue a career in the marketing industry. I am excited for the future ahead!


We love having Derek and Sean on our team! With such inspiring dedication and drive, we know they will both go far in their respective career paths. Thanks for sharing!

Enjoy the rest of your summer!

Jul. 31 2014

A New Brand and Web Strategy for Atlapac — “Packaging Fit For You”

Blog_ATLAPAC12Atlapac Corporation is a leading manufacturer and distributor of custom plastic bags and pouches, providing solutions to more than 500 companies for their flexible packaging needs. Since its founding in 1986, Atlapac has grown to operate more than 45 machines and 50 production lines, helping elevate their business and build strong relationships with brands in industries ranging from foodservice to consumer goods.

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Business cards

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Brand elements

Atlapac looked to Origo for our expertise in moving brands forward. We began with an evolution of the company’s logo, revamping their various communication materials to solidify their position as a forward-thinking industry leader. To do this, we focused on developing  a more modern and sleek concept that would be recognizable to their longtime partners, while communicating new, innovative capabilities.

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Collateral system

Touchpoints and features of the branding refresh included:

  • New Logo: We created a modern, sleek evolution of their brand identity, including a new color palette and lockup.
  • New Tagline: Origo and Atlapac ultimately decided “PACKAGING FIT FOR YOU” would be an ideal summary of their customer-centric philosophy and toll-converting process.
  • New Print Collateral: Newly designed folders, business cards, letterhead, brochures, email templates, and e-signatures create a cohesive brand story, helping educate potential clientele of their broad range of services.
  • New Web Design & Architecture: We set out to create a modern and user-friendly site experience that worked strategically with the new branding. Users and potential customers can navigate Atlapac’s various offerings and procedures to decide the packaging type that is fit to their needs. The site was also matched with WordPress as their Content Management System, allowing their team to update, manage, and edit all content for the site, creating a versatile marketing tool for the future.
  • New Photo Library: We took new photography of the Atlapac team, products, and factory to showcase their full range of services and give greater insight into their company culture and environment.

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Our teams’ close collaboration led to the launch of Atlapac’s new brand and website at the Global Pouch Forum in June, 2014. The response has been incredibly positive! We are proud to work with yet another industry leader and look forward to new collaborations in the future. Visit atlapac.com to experience the new look and functionality and to learn more about Atlapac’s flexible packaging services.