Feb. 27 2015

A Big Night at the ADDYs

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AAF Columbus,  a local affiliate of the national American Advertising Federation,  is one of the most influential and distinguished organizations in the Central Ohio creative community. As President of AAF Columbus, Alessandro Ciaffoncini (our own VP Accounts Director at the podium in the above picture), helped host last night’s 2014 American Advertising Awards (The ADDYs) at The Blustone. The event was in front of a sold-out crowd of over 400 creative professionals from all the leading agencies in town to celebrate the best work of the year. As Alessandro states, “The ADDYs have always been an important and prestigious event for our city’s creative industry”.

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Here at Origo, we were very excited to announce our Gold ADDY Award in the “Design Elements” category for Logo Design, recognizing our re-brand strategy for ColumbusUnderground.com.

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We were also incredibly pleased to receive a Silver ADDY in the “Public Service – Campaign Collateral” category for our development of the Columbus Metropolitan Library Foundation’s Fundraising Campaign for “Great Libraries Create”.

 

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With 450 entries in this year’s competition, we were proud to win these distinguished awards. At Origo, our work is always about empowering our clients’ brands through creativity and results. Though, it is always nice to be recognized by your industry peers.  We are also ecstatic to be awarded for collaborations with other local organizations like Columbus Underground and the Columbus Metropolitan Library, as these are institutions that are a true example of progress and achievement in our city.

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We congratulate all of the winners of the awards competition, as we are so proud to be part of one of our nation’s great creative communities.

Feb. 06 2015

Origo is Now Hiring

Origo Branding Company is a creative communications agency focused in branding, marketing, and interactive strategies. Origo is seeking to add a number of talented and experienced experts to our team of creative and strategic professionals.  See below for the different open positions:

Copywriter

For this position, Origo requires the following skills and background:

  • Experience: 2+ years of industry experience.
  • Copywriting: Copywriting, messaging, and proofing for creative campaigns and projects, including conceptual strategies.
  • Coordination: Coordinate content, assets, and project specifications to the creative team, agency vendors, and clientele.
  • Project Management: Coordinating and managing the needs of different clients for a variety of projects/initiatives.
  • Communication: Communicating the client’s needs and direction to the art department, as well as upholding the project’s objectives.
  • Presentation Capabilities: Ability to present creative and strategy in client meetings.
  • Academics: Bachelors in Journalism, Creative Writing, Communications, or Marketing is preferred, but not required.
  • Programs: Word, Excel, PowerPoint.
  • Culture: Uphold the brand culture, voice, and professionalism.

Please send all resumes and digital portfolios to solutions@origobranding.com, and one of our representatives will contact you shortly. Please no calls.

Associate Creative Director

For this position, Origo requires the following skills and background:

  • Experience: 5+ years of industry experience, coming from a copywriting OR design background.
  • Project Management: Ability to manage a team of creatives with a variety of different projects/clients.
  • Conceptual Strategy: Deliver conceptual directions for different campaigns and strategies in a diverse set of industries.
  • Production: Oversee the production process, procuring and guiding the process with external vendors.
  • Presentation & Client Communication: Ability to deliver ideas with powerful presentation skills.
  • Academics (minimum): A Bachelors in some field of Design, Advertising, Marketing, or Communications.
  • Culture: Uphold the brand culture, voice, and professionalism Origo promotes to all of its clients and partners.

Please send all resumes and digital portfolios to solutions@origobranding.com, and one of our representatives will contact you shortly. Please no calls.

Sr. Art Director

For this position, Origo requires the following skills and background:

  • Experience: 5+ years of industry experience as a creative team leader.
  • Project Management: Ability to manage a team of creatives with a variety of different projects/clients.
  • Conceptual Strategy: Deliver conceptual directions for different campaigns and strategies in a diverse set of industries.
  • Production: Oversee the production process, procuring and guiding the process with external vendors.
  • Presentation & Client Communication: Ability to deliver ideas with powerful presentation skills.
  • Academics (minimum): A Bachelors in some field of Design, Advertising, Marketing, or Communications.
  • Culture: Uphold the brand culture, voice, and professionalism Origo promotes to all of its clients and partners.

Please send all resumes and digital portfolios to solutions@origobranding.com, and one of our representatives will contact you shortly. Please no calls.

Account Manager

For this position, your role would consist of the following tasks:

  • Project Management: Being assigned to specific projects and accounts, in which it will be the Account Manager’s responsibility to manage timelines, objectives, assets, and deliverables for the project, assuring a successful process and presentation.
  • Communication & Coordination: Business communications involving e-mails, setting up appointments, and coordinating projects with clients on a day-to-day basis.
  • Strategy: Assist in the creation and preparation of account strategy, content strategy, client presentations, and occasional copywriting, aligning the client goals with our creative approach.
  • Client Communication: Attend client meetings, assisting in developing Meeting Minutes and follow-up communications.
  • Organization: Organize and manage contents, tasks, and timelines for internal and external projects.
  • Business Development: Assist in business development by crafting Project Briefs, Proposals, and RFPs.
  • Research: Conduct research and analysis for different clientele, as well as help launch brand campaigns for Origo Branding Company to develop new relationships and clientele.

Please send all resumes and digital portfolios to solutions@origobranding.com, and one of our representatives will contact you shortly. Please no calls.

Nov. 04 2014

Origo’s 2014 Halloween Bash Was Another Spooky Success!

A warm thanks to our clients, neighbors, and friends for joining us at our annual Halloween party! The night was overflowed with spooky libations and fearsome fare, making it an amazing success. The celebration was hosted at Due Amici, one of our favorite Downtown spots, filled with devilish drinks and tasty Italian fine-dining cuisine. This year’s theme was inspired by sugar skulls and the hauntingly rustic charm of our event space. Columbus-native DJ Patrick Hicks was spinning records all night to keep the party going late. It was a great way for the Origo team and our guests to embrace our Halloween spirit and dive into a lavish night out on the town.

Behind our signature branding process and strong client relationships is a team of fun-loving individuals, ready to have a great time in the spooky spirit of Halloween. Again, we want to say one more big thanks to everyone who came out. We could not be happier to bring our closest friends together and can’t wait to do it all again next year! Check out photos from the event below and on our Facebook page.

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Due Amici – Downtown Columbus

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Our guests enjoying the party!

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The notorious Origo Skeleton!

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Cheers to great friends!

Oct. 17 2014

Origo Helps Launch New Website for The Kiplinger Program

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The Kiplinger Program at The Ohio State University is an integral and valuable resource for seasoned Public Affairs Journalists looking to unite rigorous reporting with cutting edge digital storytelling in an ever-changing media landscape. The program has become increasingly impactful to the journalism community through its Kiplinger Fellowship, helping many journalists make better use of online tools and channels. Origo collaborated with the Kiplinger Program to create a new website to expand their web presence and add great value to their communication strategy, positioning the program as one of the most cutting edge in the journalistic community.

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As a program that strives to help journalists advance into the new digital age, we were excited to create a responsive web design that allows users to have the most optimal experience on mobile, tablet, and desktop devices, as the interface reformats to best fit each device’s screen. Of course, no website is truly optimal without a superiors site architecture and user navigation. Sitting down with the Kiplinger team, we achieved our objective of creating greater awareness around the four tiers of their offerings, developing quick links and drop downs that easily navigated users to their section of the site, depending on their user goals.kiplingerblog

We also equipped the site with a user friendly content management system to further empower the Kiplinger Program staff, enhanced SEO strategy and Google Analytics to improve web performance, reflecting the best online practices, similar to what the program teaches its participants 365 days a year.

Visit the Kiplinger Program’s website and see the awesome new changes, as well as the amazing accomplishments of this institution.