Aug. 26 2015

Origo Launches New Responsible Gambling Campaign for the State of Ohio

For many people in Ohio, gambling is a low-risk and entertaining activity. For some, however, it is a compulsive, addictive problem, which can result in financial, family, and health issues. To address this issue, Origo has partnered with Ohio for Responsible Gambling (ORG) to launch Be The 95%, a statewide initiative, asking the Ohio gambling community to be a part of the 95% of individuals who gamble without experiencing negative consequences.

The Issue

A 2012 survey showed an estimated 3.6 percent of Ohioans were found to have a gambling-addiction problem. The survey estimated 250,000 Ohioans were at risk of developing a gambling addiction. As Ohio gets more gambling options, ranging from four casinos, seven racinos and the Ohio Lottery, to electronic gaming at fraternal lodges and veterans posts, bingo and skill game parlors, it is important to increase awareness on responsible gambling practices.


 The Solution

Be The 95% carries an upbeat and urgent message, encouraging individuals who choose to gamble or know someone who does to increase their awareness on responsible gambling practices and the warning signs of problem gambling. The new interactive and mobile friendly micro-site is designed to engage users through:

  • Mission Video: A 3-minute motion graphics video (see above), outlining the goals of the campaign, responsible gambling tips, and warning signs.
  • Interactive Technology: Animated graphics and icons are used throughout site to educate individuals on responsible gambling behaviors, warning signs, and other information on Ohio gambling.
  • Gambling Quiz: Users can take a quick, 10-question quiz to assess whether or not they have a gambling problem.
  • Community Toolkit: Community representatives can download print and digital materials to use in their communities to promote responsible gambling behaviors.


We’re excited to partner with the ORG for this important initiative to help Ohio keep gambling fun and responsible! Want to see more? Check out the new Be The 95% at The


Apr. 24 2015

Origo Launches New Brand to Reflect the Future of Our Agency


At Origo, we believe that effective brands are constantly evolving. As our company expands in both size and the services provided, we recognize the importance of keeping our brand fresh and relevant. In keeping with this philosophy, we are excited to announce the launch of the new brand for Origo, featuring a modern and engaging update to our company’s identity.


What’s new about the brand? Evolving from the previous burst, our logo is now represented with a symbol that reflects collaboration and movement, highlighting the interactive nature of our culture and passion for moving brands forward through compelling creative strategies. Furthermore, the intersecting shapes form a recognizable element of an “o”, reflect the first letter of our name. Our goal is to communicate our ability to connect brands to the core of their mission and identity, building a stronger presence of their brand amongst audiences.


Along with the logo, we’re proud to unveil a new promotional reel, reflecting some of our most recent brand, marketing and interactive work. The vibrant and dynamic nature of the video features upbeat music, engaging motion graphics, and a diverse representation of our clientele, showing the modern and interactive nature of our company.

The new portfolio pages on our website showcase recent work we’ve done for clients like Abbott Nutrition, Cardinal Health, McGraw-Hill-Education, and The Ohio State University. We’ve also updated some new portfolio pages, featuring some of our recent collaborations:

Want to see more? Check out all of the exciting new changes on our homepage at and let us know what you think!


Thank you to all of our clients, partners, and friends for partnering with us on all of our creative work. We look forward to building our brand with you in the future!




Apr. 16 2015

Origo Helps Ohio State University Launch the New Higher Education Center


College is an important time of transition for over 21,000,000 young adults every year. During this transformational period, some students turn to alcohol and drugs as a way to cope with new social and academic pressures. The Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery (HECAOD) helps college and community leaders develop, implement and evaluate programs and policies aimed at reducing alcohol and drug misuse, and improve collegiate recovery services. Thanks to the collaboration between The Ohio State University College of Social Work, College of Pharmacy, and Office of Student Life, HECAOD has become a leading example of collegiate programs for alcohol and drug misuse prevention – impacting students nationwide.


To lead this initiative, Origo Branding Company collaborated with the HECAOD to create their new website, developing a an online hub to connect the primary audience of campus administrators with resources, technical assistance, and education that will help drive alcohol/drug misuse prevention on campus. As the program strives to engage students and faculty on prevention and recovery strategies, we were excited to make this the most accessible tool by creating a responsive web design that allows users to have an optimal experience on mobile, tablet, and desktop devices.


In conjunction to the responsive design, optimal site architecture and user navigation were also developed to maximize the overall user experience. Thanks to the help of the HECAOD team, we were able to refine all educational materials to allow the site to function as a research tool and online resource to assist various campus prevention programs. The site is also designed to help students and their families who may be experiencing the negative effects of alcohol and drug misuse. We also supplied the site with a user-friendly content management system and added an upgraded SEO strategy and Google Analytics with the purpose of generating the best experience for all website users.


At Origo, we love working with local organizations, such as The Ohio State University, which are dedicated to making a difference in the lives of young adults. We are proud to launch such a powerful website with so many tools and resources capable of positively impacting people’s lives. Be sure to visit to experience the new site and to learn more on alcohol and drug misuse prevention and recovery.

Mar. 09 2015

Origo Helps Launch the New Best Start Toolkit for the Good4Growth Initiative


The care and attention given to children between ages 0 to 18 is essential for healthy childhood development. To address the growing demand for resources and tools to support healthy children, Origo has partnered with the Cardinal Health FoundationAmerican Academy of Pediatrics (Ohio Chapter)City of ColumbusAmerican Dairy Association, and Action for Healthy Kids to launch a new childhood development initiative called Good4Growth. The focus of Good4Growth is to give key influencers in childhood development—specifically parents, early childcare centers, and anyone else who touches a child’s life–the practical tools and tips to support healthier, smarter kids.

The program focuses on three key areas in childhood development:

  • Healthy Food: teaching kids a healthier way to make better food and nutrition decisions.
  • Creative Play: making sure kids get adequate exercise and activity throughout their day.
  • Caring Environment: providing a nurturing environment for the child.



Launch of The Best Start Kits

To support the Good4Growth mission to create healthier, smarter kids, the team is launching a set of quarterly online toolkits. The toolkits include tips and activities for caregivers and children of all ages, blogs from community leaders on the quarterly message, Public Service Announcements (PSAs), posters, flyers, PowerPoint presentations, and much more to help support children.


In mid-January we were thrilled to have launched the first quarterly message: “An Hour A Day to Play” , a digitally integrated toolkit that is designed to encourage kids and families to find creative and fun ways to get at least 60 minutes of play a day. Check out our inspirational “An Hour A Day to Play” PSA  to learn more about this exciting toolkit.

Origo also worked with Good4Growth to create an integrative social media strategy, focused on leveraging messaging and visuals on Twitter, Facebook, and Instagram to reach out to key influencers in childhood development and partnering networks. Our ultimate goal of the social media plan was to layout strategies for  strengthening the visibility and overall impact of the toolkit’s message. After just over a month of executing the G4G social media strategy, we have seen a drastic increase in engagement on the Good4Growth social media pages.


Below are some more examples of the featured family and professional resources from the current toolkit:

  • PPT for “An Hour a Day to Play”– A presentation on physical activity for kids to deliver in front of co-workers, daycare centers, or other groups.
  • Flyer – A handout to drive awareness on how families and professionals can help give kids “An Hour a Day to Play.”
  • Quick Tips for Each Age– A list of easy-to-implement activities for children at every age.
  • Fun Indoor Activities– A downloadable PDF to find easy and fun activities for families.
  • Posters– Fun posters schools, daycare centers, offices, or homes to promote “An Hour a Day to Play”.
  • Frequently Asked Questions (FAQs)– Commonly asked questions from other families and professionals.

At Origo, we believe healthy lives lead to happy lives. We encourage you to check out the Good4Growth website to get useful tips to help kids get the best start on activity. Stay tune for our upcoming toolkit, “Making Snacks Count.”