Origo Branding Company

Jul. 11 2014

CML Launches “Imagine Your Story. Read!” in Partnership with Summer of Imagination

blog7The beginning of the summer is an exciting time for our friends at Columbus Metropolitan Library because it marks the start of their #1 outreach program, the Summer Reading Club. Once again, we’ve teamed up with CML to help promote reading and education throughout the community. We were excited to unveil the branding for 2014 Summer Reading Club, as it helps children discover what reading can truly be — fun, adventurous, and exciting! CML introduced this summer’s theme “Imagine Your Story. Read!” at their successful launch on May 31st.

blog5 copy
Looking to engage kindergarteners through 6th graders, we helped develop a name and brand strategy (logo/brand elements) that grants children the ability to see a world from their perspective, and to imagine any experience through the power of reading. Depicted through original illustration, a young boy explores his story and inspires other friends in the Summer Reading Club to imagine their own world and believe that anything is within reach.

blog9

This year was especially important because CML partnered with other institutions in the Columbus community to inspire learning and fun in families throughout Central Ohio. Joining Columbus Museum of Art, COSI and Franklin Park Conservatory, CML helped launch the Summer of Imagination, a program unlike any other that allows families to explore, be creative, and have fun at unique features and events hosted throughout Columbus all summer.

blog 

CML and its partners worked with Origo to create branding for Summer of Imagination, keeping the same themes of imagination, adventure, exploration and fun as we had developed for the Imagine Your Story brand. With this in mind, we developed the theme and created a logo that highlighted the unique features and events offered by each institution, still reflecting the overall collaborative nature of the program.

blog2

We applied the branding to a fun, interactive map to indicate where families can find Summer of Imagination-themed activities. Visiting each location qualifies participants to enter for a prize at the end of the summer. You and your family can find the Summer of Imagination map in the June/July issue of Columbus Parent.

blog3

Through these new experiences and exciting partnerships, CML is bringing education and reading to the children and families of Central Ohio, making a lasting impact on the community. Make sure to come out to any one of the Summer of Imagination events or visit one of CML’s 21 branches to see how your family can sign up for the Summer Reading Club and make 2014 a summer to remember.

 

 

May. 05 2014

Memoirs of an Origo Intern, Gabriele Galli

One of our Marketing Interns, Gabriele Galli, discusses what he learned during his time at Origo, the impact the experience has on his future, and what he looks forward to as he embarks on new journeys:

Today is both a celebration and a bon voyage: it marks my one-year anniversary at Origo Branding Company, and my last day before I embark on a trans-Atlantic transition to London, England. For the next two months I will work as a Fashion Marketing/Sales intern at Emilio de la Morena, a fashion house in the heart of the city. I look forward to growing even more abroad, in both a creative and international sense, yet I am very excited to come back to Columbus to continue my studies at The Ohio State University. Some background—I am third year student at the Fisher College of Business. Specializing in marketing with a minor in strategic communications, I aspire to make a name for myself in the fields of marketing and advertising. I hope to bring back from London new skills to develop even more at Origo, continuing to contribute as an asset of the Origo team.

When I started my internship at Origo, I had no idea what a project proposal was and had trouble understanding what was being discussed in meetings, when words like “wireframe” and “infographic” were being thrown around. From where I stand today, a year later, I have mastered the lingo of the advertising world, can polish project proposals on the fly, and have learned so many things in marketing, account management, and even programming that a single blog post could not even begin to express this new knowledge. Not only has my experience here provided me with an advantage over my classmates in my marketing courses, but it has developed my business acumen and critical thinking, which is an important foundation on which I will build my career. I would like to take this opportunity to thank the whole Origo team for all the patience and support they have provided this past year, specifically Tommaso and Alessandro, who took me under their wing and taught me the ins and outs of the industry.

Like many college students, I was hesitant to commit to a major going into my freshman year, for I feared being on a path towards a career in which I could not excel or apply my passions. After only a couple of months in the urban, modern agency and Origo company culture, I was sold. Being an intern here introduced me to a world that I had never seen. Now, this world of branding and marketing excites me. I feel more than confident and prepared for my journey to London, which I attribute to my experience in business development and account management. Without this preparation, I would not have been nearly as qualified for the position. Looking beyond this summer and beyond college, I aspire to continue my work in the marketing field, with a focus on advertising and creative.

Have a great summer everyone!

-Gabriele Galli

Apr. 09 2014

Origo Develops New Brand and Website for GCMC

The Greater Columbus Mpowerment Center is a community-focused program funded by the Ohio AIDS Coalition and AIDS Resource Center Ohio. Over the years, the Greater Columbus Mpowerment Center has gained notable exposure, becoming a trusted voice and a leader for the local Columbus community, serving its mission of being at the forefront of HIV prevention, education, and advocacy for the same-gender-loving Black and Latino male communities.

GCMC sought to develop a new brand and web strategy that would help the organization create a positive and visible voice in providing education and inspiration for its community members. In efforts to accomplish this, GCMC joined forces with Origo Branding Company to help develop a new logo to position their group as a more modern and forward-thinking organization, as well as launch a new online strategy to aid in expanding community awareness through a branded user experience.

Using our refined process, Origo collaborated with GCMC to create a site that exudes energy with a contemporary design, simple navigation, and engaging features, allowing users to access interactive materials and connect with the organization. Some of the most exciting functionalities of the new website are a new photo library, social media feeds, an event calendar, donation links, and  content management system, WordPress, which allows the GCMC team to independently update, edit and manage the content of their site.

After extensive collaboration between our creative team and The Greater Columbus Mpowerment Center, the brand refresh and web design was a success! It’s initiatives like these that make us proud of our eight-year partnership with the Ohio AIDS Coalition and look forward to continuing our support for years to come.

Visit http://www.columbusmpowerment.org/ to learn more on how to get involved with their inspiring mission and initiatives.

Mar. 18 2014

Origo Helps Launch New Brand and Website for ColumbusUnderground.com!


 ColumbusUnderground.com (CU) was founded over a decade ago by Walker and Anne Evans, and has steadily grown into a widely read and highly regarded independent online news outlet, accessed over 10 million times per year. Since Columbus Underground has gained so much exposure, becoming a trusted voice in the local Columbus community, CU wanted to develop their brand and position itself as a top-tiered news outlet for the City of Columbus, along with updating their website design and functionalities to improve user experience. Origo teamed up with CU to redesign, rebrand, and relaunch their flagship website, given our extensive creative experience and proven branding and web process.

The rebranding initiative was focused on evolving CU’s brand to have a modern sensibility, urban-centric voice, and tech-savvy essence. Our goal was to create a more thoughtful and holistic approach to the rebrand and redesign of Columbus Underground that would position their brand as the primary news outlet for the Columbus community, while also developing a contemporary look to the organization.

 


The Columbus Underground rebranding process was combined with the redesign and relaunch of their website, synchronizing the new modernized brand with online initiatives:

  • Web Design: A new web design was developed to create a fresh, contemporary site experience while utilizing the newly developed brand elements like color-coded sections to give a vibrant and energetic system to the site.
  • Site Architecture: An innovative navigation system was put into place, color-coding the different sections of their site to give a unique feel to each section, adding to the user experience.
  • Positioning: While the site was built on a traditional WordPress blogging platform, the client new features and layout to move away from the feeling of a “blog” and reflect their evolution as a trusted online publication.
  • Responsive Design: Advanced responsive website design was incorporated to optimize web navigation and viewing across all web pages for various types of devices, such as mobile phones, tablets, laptops, and desktop computers.
  • Events Calendar: A new event calendar widget was also developed to enhance viewing options and to allow efficient event customization, as well as the ability for readers to submit their own events in a user-friendly experience.

 

After extensive collaboration between our creative team and CU, the brand refresh and web redesign was a success! Origo is proud to have worked with Walker and Anne Evans, along with the rest of the Columbus Underground team, to develop and evolve such an innovative website. Visit www.ColumbusUnderground.com to see the new website features and to stay updated on the latest news and trends in Columbus.