Origo Branding Company

Sep. 04 2014

Origo Branding Company Launches New Website

As a business that has been going strong for over 28 years, we have seen a lot of changes in our field, and adapted well to the evolving needs of our industry. Whether it be providing social media, mobile app development, new forms of Content Management Systems, or parallax/responsive design, our agency has kept on the cutting edge of technology — helping our clients connect their message to their audience through new channels of communication.

 

blog3

Though we provided exciting new sets of expertise to our clients, we had fallen behind in taking care of another important aspect: our own brand. For this reason, we are excited to launch a brand new website that showcases our wide array of services, clientele, and digital strategies.

On our new site, you will find:

  • Parallax Design: Navigation is key on websites. Therefore, we revamped our site architecture into one scrolling page, providing insights to our industries, services, and portfolio.
  • Responsive Design: With the revolution of mobile devices and tablets, the new Origo site reshapes and modifies to fit any device you are working on – leading to a pleasant user experience.
  • Portfolio/Filters: Our new portfolio section contains around 150 exciting projects we have completed in recent years. Use the filtering options to toggle between sections.
  • Demo Reel: We have featured a new demo reel that takes you through a high-energy showcase of our different work, clientele, and process. Enjoy!
  • Environmental Video: What better way to show the culture of a company than to show it through a video experience? For this reason, we created a new video that highlights some of the creative and strategic individuals at Origo, showing “a day in the life”.
  • Team Bios: Get to know our creative team by clicking through their bios. We are very proud of our staff and the different personalities they bring to our table every day.
  • WordPress: While you may not see it, we have a very intuitive backend for our site that is built in WordPress, allowing different members of our team to make updates and edits. This gives power to some of our communication experts, without needing a web developer.

 

blog4

Overall, we are very excited about the site as it showcases many different features and functionalities. Though, the most important item that we look to when developing such a site, is its ability to communicate and speak to our brand’s values. From the aspect of design, messaging, and user experience, we are very excited to introduce the new face of Origo Branding Company.

Aug. 07 2014

Summer Interns Take on Agency Life

The-Interns

Interns Derek Beckman and Sean Dunn started off Summer 2014 with a new challenge: getting hands-on agency experience at Origo, assisting our team in all functions from planning to execution. Interns are a familiar staple throughout the creative industry, so we’re always excited to shine a light on these individuals who perform an invaluable service to our team and our clients.

Here are a few insights they had to share about their summer at Origo Branding Company:


SEAN DUNN — Motion Graphics/Production Intern

Q: How do you impact the Origo team as an intern?

A: I help with anything from prepping assets, storyboarding, editing, motion graphics, filming and photography. I find it amazing that I’m able to help out on so many various sides of projects!

Q: What surprised you the most about agency life?

A: How many meetings we have; I never knew there was that much that goes into bringing a project to life.

Q: What have you gained from this internship experience?

A: This internship has really been a glimpse into what a real career in the creative industry is like: balancing a forty-hour work week, a social life, and keeping up with my art outside of the office is a juggling act! I think having a stress-free environment to have a test run of that life was really beneficial and has helped me confirm this is exactly what I want to do the rest of my life!

Q: What advice do you have for other students looking for their first internships?

A: The most valuable thing I’ll take from this internship is to always ask questions. I think that asking questions, even sometimes ones that seem so common sense, is great because that way you’re on the same page as everyone else. Also you just learn so much more, they don’t have to be huge philosophical questions, but just asking for work flow tips or short cut keys can help drastically. Also, networking is extremely important, but nothing is more important than just being genuinely nice.

Q: What hidden creative talents do you have outside of your field? 

A: My personal talent that most people don’t know is that I’m a percussionist and also love to play the harmonica!

Q: What’s on your iPod currently?

  • Come and Get Your Love – Redbone
  • I Want You Back – Jackson 5
  • Beast – Nico Vega
  • Violent Shiver – Benjamin Booker
  • Swim Until You Can’t See Land – Frightened Rabbit
  • You Make My Dreams Come True – Hall and Oats
  • Countdown – The Black Keys

Q: What’s next for Sean Dunn?

A: For me, it’s to finish my cinematography degree at CCAD, and from there hopefully traveling to somewhere farther away to pursue TV production or possibly keep inside the agency life! As long as I’m creating stuff the rest of my life, I’ll be happy!


 

DEREK BECKMAN — Marketing Intern

Q: How do you impact the Origo team as an intern?

A: I assist with writing and help manage multiple organizational projects that help the team meet deadlines and create successful strategies.

Q: How has this internship helped in developing your skills for the future?

A: After Origo, I will value my development as a strategic and creative writer, as well as the ability to manage projects efficiently to meet deadlines. I am thankful for the mentorship Reema, Sarah, and Alessandro have given me, helping me to develop these skills.

Q: How do you think your internship at Origo prepares you for the year ahead and your future career?

A: I have new knowledge and experiences that will help me excel in my marketing classes, and Origo has been very influential in helping me choose the right career path.

Q: How would you describe your personal brand? 

A: Fun, outgoing, and easy to connect with; I think my personal brand appeals to a wide, diverse audience.

Q: Tell us something interesting about yourself.

A: I am a 3-time winner on the Columbus Municipal Junior Golf Tour. Also, I am the Vice President of the American Marketing Association Tiffin University chapter.

Q: What’s next for Derek Beckman?

A: Next for me is finishing my senior year at Tiffin University, as well as my final season on the men’s golf team. Then, I plan to pursue a career in the marketing industry. I am excited for the future ahead!


We love having Derek and Sean on our team! With such inspiring dedication and drive, we know they will both go far in their respective career paths. Thanks for sharing!

Enjoy the rest of your summer!

Jul. 31 2014

A New Brand and Web Strategy for Atlapac — “Packaging Fit For You”

Blog_ATLAPAC12Atlapac Corporation is a leading manufacturer and distributor of custom plastic bags and pouches, providing solutions to more than 500 companies for their flexible packaging needs. Since its founding in 1986, Atlapac has grown to operate more than 45 machines and 50 production lines, helping elevate their business and build strong relationships with brands in industries ranging from foodservice to consumer goods.

Blog_ATLAPAC3

Business cards

Port_Pages_ATLAPAC-1024x581

Brand elements

Atlapac looked to Origo for our expertise in moving brands forward. We began with an evolution of the company’s logo, revamping their various communication materials to solidify their position as a forward-thinking industry leader. To do this, we focused on developing  a more modern and sleek concept that would be recognizable to their longtime partners, while communicating new, innovative capabilities.

Blog_ATLAPAC6

Collateral system

Touchpoints and features of the branding refresh included:

  • New Logo: We created a modern, sleek evolution of their brand identity, including a new color palette and lockup.
  • New Tagline: Origo and Atlapac ultimately decided “PACKAGING FIT FOR YOU” would be an ideal summary of their customer-centric philosophy and toll-converting process.
  • New Print Collateral: Newly designed folders, business cards, letterhead, brochures, email templates, and e-signatures create a cohesive brand story, helping educate potential clientele of their broad range of services.
  • New Web Design & Architecture: We set out to create a modern and user-friendly site experience that worked strategically with the new branding. Users and potential customers can navigate Atlapac’s various offerings and procedures to decide the packaging type that is fit to their needs. The site was also matched with WordPress as their Content Management System, allowing their team to update, manage, and edit all content for the site, creating a versatile marketing tool for the future.
  • New Photo Library: We took new photography of the Atlapac team, products, and factory to showcase their full range of services and give greater insight into their company culture and environment.

Port_Pages_ATLAPAC31-1024x581

Web elements and homepageBlog_ATLAPACS

Our teams’ close collaboration led to the launch of Atlapac’s new brand and website at the Global Pouch Forum in June, 2014. The response has been incredibly positive! We are proud to work with yet another industry leader and look forward to new collaborations in the future. Visit atlapac.com to experience the new look and functionality and to learn more about Atlapac’s flexible packaging services.

 

 

 

 

 

 

Jul. 23 2014

NextSpace Issue No. 23 : The Hope & Hype of MOOCs

Nextspace2Origo’s latest collaboration with the Online Computer Library Center (OCLC) introduced a new topic to our team: Massive Open Online Courses, or “MOOCs,” as they’re commonly known in the online information community. MOOCs are open courses that can serve as pathways between users and a world of knowledge, making new information attainable to anyone with access to the Internet. We were excited to work with OCLC to feature this new idea of information sharing in their latest issue of NextSpace. MOOCs speak not only to the advancement of public knowledge, but the advancement of communication at large.

Nextspace5Origo took this latest issue of NextSpace as an opportunity to create a powerful layout that speaks to OCLC’s creative goals as well as emphasize the importance of MOOCs. Some notable objectives we executed include:

  • Full spread for 200WorldShare Management Libraries Live: We dedicated a whole spread to the celebration of 200 libraries going live with WMS while also speaking to the results that libraries have seen because of their adoption of the system.
  • Updated Layout Grid: A more consistent and flexible 4-column grid that adds structure and improves legibility.
  • Vibrant Color Palette: As with other NextSpace issues, we wanted to keep the layouts interesting by incorporating vibrant colors. This issue’s color palette follows this objective while maintaining consistency throughout the various articles.
  • Design Style: Introducing creativity with a system that was translatable across all the articles, we sought to develop a design structure that spoke to the content complexity and richness of the issue.

Nextspace8

With another great issue of NextSpace available to librarians and public information institutions around the world, we’re happy to help spread the word about MOOCs, as they encourage communities to connect and grow together, spread and share knowledge, and make opportunities more attainable for future generations. Download NextSpace Issue No. 23 to learn more about MOOCs and OCLC’s plans for the future!