Dec. 08 2015

Origo Launches New Brand and Website for Micro-Design, Inc.

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When Micro-Design, Inc. asked Origo to redevelop their brand and website strategy, they had a clear goal in mind: create a B2B brand experience that was as forward-thinking and progressive as their services and technologies. Micro-Design, Inc. successfully provided innovative solutions in the energy, water, and waste fields –but they needed to tell their story on a broader scale.

Using a research-driven approach, Origo created a new brand identity and digital experience that engaged their target audience and created a platform for telling a larger brand story.

Bringing the Brand Forward 
The project began with a strategic rebrand. After researching MDi’s differentiated advantages, services, and competitors, Origo started on the design of a refreshed logo. Our goal was to evolve the brand’s identity while paying homage to its roots. The fluid opaque wave, set against the sleek red sphere, speaks to the history of  MDi, while also giving a nod to one of its main technologies, LevelCon (a leading solution for remote liquid monitoring). The new brand immediately took off, and Origo began extending design elements into other applications, such as collateral, apparel, and web.

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Creating a New Digital Brand Experience
Next, MDi asked Origo to create a modern and mobile-ready website experience to promote the company’s products and service offerings. Utilizing the new logo as an inspiration, Origo developed a new, responsive website, which included:

  • An optimized architecture and content strategy, helping users intuitively find the information through optimal user navigation and experience.
  • A responsive website for easy navigation on mobile, tablet, and desktop devices, while helping boost their search engine optimization (SEO).
  • Improved functional capabilities, such as a platform for videos, social media, and blogging that will help communicate the company’s mission, key offerings, and culture.
  • An SEO strategy to boost search rankings on Google, Bing, and other popular search engines.

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The new site is already generating hundreds of unique visitors on a daily basis, and is likely to increase as the brand evolves. Origo is thrilled with the positive results the new site has created for the company. Want to learn more? Visit MDi’s website here.

Nov. 17 2015

Origo Helps Launch MediGold’s New Campaign for 2016

Origo is excited to have recently launched the 2016 integrated marketing campaign for MediGold, a Medicare Advantage Plan from Mount Carmel Health System, offering exceptional coverage to members throughout the state of Ohio. As one of the campaign’s objectives, Origo collaborated with our partners to create a design that demonstrated the connection that MediGold creates between its members and the life they want to live.

Origo brought this idea to life through the use of a dynamic and elegant gold ribbon, symbolizing the MediGold brand and how it wraps its members in a feeling of comfort, empowerment, and support. The ribbon serves as a visual metaphor for how MediGold provides its members with the benefits and savings they need to enjoy a fulfilling and happy life.

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Utilizing television/radio, web, print, direct mail, sales kits, and assorted marketing materials, Origo worked to connect with MediGold’s audience on every level. Deliverables of the integrated marketing campaign included:

  • Print Collateral geared towards existing members and new customers such as direct mailings, sales kits, brochures, and membership information guides.
  • Print Advertisements to be promoted in newspaper publications throughout Ohio.
  • TV Campaign to be run on television for 15, 30, and 60 seconds.
  • Billboards to be displayed in different regions of Ohio, drawing attention to the exceptional offering MediGold provides for its customers.

The launch of the campaign has already been followed by an increase in MediGold membership and is anticipated to grow more as the open enrollment season continues. MediGold is thrilled by the current spike in membership generated by the campaign and is looking to have another successful open enrollment period.

Oct. 30 2015

Thanks to All Who Attended the 2015 Origo Monster Bowl!

Well, we did it again, and this was our biggest party yet.

Each year Origo throws our nearly-famous Halloween bash. It’s a time for our friends, clients, and partners to get together and enjoy drinks, food, and another year of success. This year, we took over the basement bowling alley at the Athletic Club of Columbus and were thrilled to see how many guys and ghouls came to the ORIGO MONSTER BOWL 2015.

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In addition to the Origo team members, we also brought along a full team of  illustrated monsters to the ACC for a night of bowling, billiards, ping pong and fun. We filled the space with fun signage, graphics, and animated videos to tell the story of the evening. The Halloween spirit was on full display throughout the night.

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Leading up to our night, we promoted the event with ghoulish-themed
e-blasts, promotional videos, and a landing page–all of which generated our biggest turnout to date.


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We can’t thank our clients, friends, and partners enough for coming out and showing their support. It’s been a fantastic year at Origo Branding Company. We’ve added some great new employees, great new clients, and have done some exceptional work that we’re very proud of. We could not have done without all of you.

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Thank you again and we look forward to seeing you next year!

 

Check out the slideshow below for more party pictures!

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Origo’s Monster Bowl Promo Video- Halloween 2015 from Origo Branding Company on Vimeo.

Oct. 27 2015

Introducing Origo’s Sr. Media Buyer/Planner: Kylie Hunt

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Above all, we here at Origo Branding Company are problem solvers.  For over 30 years, we’ve proudly created thoughtful solutions for our clients’ business challenges. 25 years ago that might have been a typeset print campaign. In today’s digital era it happens on mobile phones and tablets. But no matter the decade, we’ve always combined design, messaging, and strategy to develop tools and ideas that help our partners achieve their next level of brand success. And as the world and our clients needs have evolved, so has our service offering.    

That said, we’re excited to introduce a new member (and new service) to Origo: Sr. Media Buyer & Planner, Kylie Hunt. Kylie brings over a decade of experience in all forms of media–from TV, to environmental, all the way to digital. And Kylie has already made quite an impact. In just 3 months, she’s managed over 1 million dollars in media for several clients and produced results well above the national average on digital initiatives.

Not only is Kylie great at what she does, but she also brought a surge of genuine energy, enthusiasm, and passion to the agency. Put in her own words:

“I love my job because it’s fun. Is that cliché? Sure it is, but when my kids ask me what I do when I go to work everyday, I point at the TV and I tell them, ‘Mommy helps put people on TV.’ That’s cool. Is it always about TV? No, but it’s still way cool to talk about putting people on the radio or on a really awesome wallscape in the middle of downtown Columbus. I help make those things happen. I get to learn about companies and give clients a reason to smile when they see their brand out in the real world. I’m excited to give our clients the experience of having the same person, and the same team, handle their media from the very first meeting to the very last piece of media in a campaign. I like being the clients one source of contact from the beginning to the end…and then repeating it again for their next marketing effort.”

Outside of work, Kylie is a mom to two amazing little boys and the wife of seven years to “one of the busiest guys on the planet”. They spend their time between Indiana and Ohio with their families, and they love to travel out west to the mountains. She likes to experiment in the kitchen and try new local restaurants. She’s a sports fan, home workout guru, music enthusiast, Pinterest-aholic, and audio book lover.

Simply put, Kylie rocks. And we can’t wait to introduce her to our clients, partners, and friends. If you have any questions about our media buying and planning services (or just wanna talk about Pinterest), contact her at kylie@origobranding.com. She’ll be waiting with an ever-present smile.