Origo Branding Company

Jul. 31 2014

A New Brand and Web Strategy for Atlapac — “Packaging Fit For You”

Blog_ATLAPAC12Atlapac Corporation is a leading manufacturer and distributor of custom plastic bags and pouches, providing solutions to more than 500 companies for their flexible packaging needs. Since its founding in 1986, Atlapac has grown to operate more than 45 machines and 50 production lines, helping elevate their business and build strong relationships with brands in industries ranging from foodservice to consumer goods.

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Business cards

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Brand elements

Atlapac looked to Origo for our expertise in moving brands forward. We began with an evolution of the company’s logo, revamping their various communication materials to solidify their position as a forward-thinking industry leader. To do this, we focused on developing  a more modern and sleek concept that would be recognizable to their longtime partners, while communicating new, innovative capabilities.

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Collateral system

Touchpoints and features of the branding refresh included:

  • New Logo: We created a modern, sleek evolution of their brand identity, including a new color palette and lockup.
  • New Tagline: Origo and Atlapac ultimately decided “PACKAGING FIT FOR YOU” would be an ideal summary of their customer-centric philosophy and toll-converting process.
  • New Print Collateral: Newly designed folders, business cards, letterhead, brochures, email templates, and e-signatures create a cohesive brand story, helping educate potential clientele of their broad range of services.
  • New Web Design & Architecture: We set out to create a modern and user-friendly site experience that worked strategically with the new branding. Users and potential customers can navigate Atlapac’s various offerings and procedures to decide the packaging type that is fit to their needs. The site was also matched with WordPress as their Content Management System, allowing their team to update, manage, and edit all content for the site, creating a versatile marketing tool for the future.
  • New Photo Library: We took new photography of the Atlapac team, products, and factory to showcase their full range of services and give greater insight into their company culture and environment.

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Our teams’ close collaboration led to the launch of Atlapac’s new brand and website at the Global Pouch Forum in June, 2014. The response has been incredibly positive! We are proud to work with yet another industry leader and look forward to new collaborations in the future. Visit atlapac.com to experience the new look and functionality and to learn more about Atlapac’s flexible packaging services.

 

 

 

 

 

 

Jul. 23 2014

NextSpace Issue No. 23 : The Hope & Hype of MOOCs

Nextspace2Origo’s latest collaboration with the Online Computer Library Center (OCLC) introduced a new topic to our team: Massive Open Online Courses, or “MOOCs,” as they’re commonly known in the online information community. MOOCs are open courses that can serve as pathways between users and a world of knowledge, making new information attainable to anyone with access to the Internet. We were excited to work with OCLC to feature this new idea of information sharing in their latest issue of NextSpace. MOOCs speak not only to the advancement of public knowledge, but the advancement of communication at large.

Nextspace5Origo took this latest issue of NextSpace as an opportunity to create a powerful layout that speaks to OCLC’s creative goals as well as emphasize the importance of MOOCs. Some notable objectives we executed include:

  • Full spread for 200WorldShare Management Libraries Live: We dedicated a whole spread to the celebration of 200 libraries going live with WMS while also speaking to the results that libraries have seen because of their adoption of the system.
  • Updated Layout Grid: A more consistent and flexible 4-column grid that adds structure and improves legibility.
  • Vibrant Color Palette: As with other NextSpace issues, we wanted to keep the layouts interesting by incorporating vibrant colors. This issue’s color palette follows this objective while maintaining consistency throughout the various articles.
  • Design Style: Introducing creativity with a system that was translatable across all the articles, we sought to develop a design structure that spoke to the content complexity and richness of the issue.

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With another great issue of NextSpace available to librarians and public information institutions around the world, we’re happy to help spread the word about MOOCs, as they encourage communities to connect and grow together, spread and share knowledge, and make opportunities more attainable for future generations. Download NextSpace Issue No. 23 to learn more about MOOCs and OCLC’s plans for the future!

 

Jul. 11 2014

CML Launches “Imagine Your Story. Read!” in Partnership with Summer of Imagination

blog7The beginning of the summer is an exciting time for our friends at Columbus Metropolitan Library because it marks the start of their #1 outreach program, the Summer Reading Club. Once again, we’ve teamed up with CML to help promote reading and education throughout the community. We were excited to unveil the branding for 2014 Summer Reading Club, as it helps children discover what reading can truly be — fun, adventurous, and exciting! CML introduced this summer’s theme “Imagine Your Story. Read!” at their successful launch on May 31st.

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Looking to engage kindergarteners through 6th graders, we helped develop a name and brand strategy (logo/brand elements) that grants children the ability to see a world from their perspective, and to imagine any experience through the power of reading. Depicted through original illustration, a young boy explores his story and inspires other friends in the Summer Reading Club to imagine their own world and believe that anything is within reach.

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This year was especially important because CML partnered with other institutions in the Columbus community to inspire learning and fun in families throughout Central Ohio. Joining Columbus Museum of Art, COSI and Franklin Park Conservatory, CML helped launch the Summer of Imagination, a program unlike any other that allows families to explore, be creative, and have fun at unique features and events hosted throughout Columbus all summer.

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CML and its partners worked with Origo to create branding for Summer of Imagination, keeping the same themes of imagination, adventure, exploration and fun as we had developed for the Imagine Your Story brand. With this in mind, we developed the theme and created a logo that highlighted the unique features and events offered by each institution, still reflecting the overall collaborative nature of the program.

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We applied the branding to a fun, interactive map to indicate where families can find Summer of Imagination-themed activities. Visiting each location qualifies participants to enter for a prize at the end of the summer. You and your family can find the Summer of Imagination map in the June/July issue of Columbus Parent.

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Through these new experiences and exciting partnerships, CML is bringing education and reading to the children and families of Central Ohio, making a lasting impact on the community. Make sure to come out to any one of the Summer of Imagination events or visit one of CML’s 21 branches to see how your family can sign up for the Summer Reading Club and make 2014 a summer to remember.

 

 

May. 05 2014

Memoirs of an Origo Intern, Gabriele Galli

One of our Marketing Interns, Gabriele Galli, discusses what he learned during his time at Origo, the impact the experience has on his future, and what he looks forward to as he embarks on new journeys:

Today is both a celebration and a bon voyage: it marks my one-year anniversary at Origo Branding Company, and my last day before I embark on a trans-Atlantic transition to London, England. For the next two months I will work as a Fashion Marketing/Sales intern at Emilio de la Morena, a fashion house in the heart of the city. I look forward to growing even more abroad, in both a creative and international sense, yet I am very excited to come back to Columbus to continue my studies at The Ohio State University. Some background—I am third year student at the Fisher College of Business. Specializing in marketing with a minor in strategic communications, I aspire to make a name for myself in the fields of marketing and advertising. I hope to bring back from London new skills to develop even more at Origo, continuing to contribute as an asset of the Origo team.

When I started my internship at Origo, I had no idea what a project proposal was and had trouble understanding what was being discussed in meetings, when words like “wireframe” and “infographic” were being thrown around. From where I stand today, a year later, I have mastered the lingo of the advertising world, can polish project proposals on the fly, and have learned so many things in marketing, account management, and even programming that a single blog post could not even begin to express this new knowledge. Not only has my experience here provided me with an advantage over my classmates in my marketing courses, but it has developed my business acumen and critical thinking, which is an important foundation on which I will build my career. I would like to take this opportunity to thank the whole Origo team for all the patience and support they have provided this past year, specifically Tommaso and Alessandro, who took me under their wing and taught me the ins and outs of the industry.

Like many college students, I was hesitant to commit to a major going into my freshman year, for I feared being on a path towards a career in which I could not excel or apply my passions. After only a couple of months in the urban, modern agency and Origo company culture, I was sold. Being an intern here introduced me to a world that I had never seen. Now, this world of branding and marketing excites me. I feel more than confident and prepared for my journey to London, which I attribute to my experience in business development and account management. Without this preparation, I would not have been nearly as qualified for the position. Looking beyond this summer and beyond college, I aspire to continue my work in the marketing field, with a focus on advertising and creative.

Have a great summer everyone!

-Gabriele Galli