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Nov. 28 2011

Scioto Mile Promotes Urban Development and Community Involvement with Engaging Website

It’s always rewarding to align ourselves with organizations that care about pushing the community forward and developing an increased sense of belonging to a city. A while ago, the city’s Recreation and Parks Department approached us with a great opportunity to develop the web presence of the recently completed Scioto Mile (www.sciotomile.com). This urban oasis stretches along the Scioto River from the Arena District all the way to Whittier Peninsula through an integrated system of parks, boulevards, bikeways and pedestrian paths.

It was important that Origo develop a website that reflected the ambitious nature of this urban development undertaking in all of its complexity. Not only is this an urban space for relaxation and entertainment, but it also serves as a vehicle for Columbus’ Downtown economic development by attracting new business and stimulating the area’s economy. Providing opportunities for cultural growth and championing healthy lifestyles, the Scioto Mile needed a web presence in line with its values.

While developing the site, we kept in mind that user experience was paramount. Vibrant blues and greens reflect the outdoor nature of the Mile and big, colorful imagery adds to its playfulness. The most important functionality, however, is the Events Calendar feature that allows users to keep up to date with all of the exciting events happening around the Mile. Not only can users learn about upcoming events, but they can also submit events to be reviewed by the Scioto Mile staff.

Check out www.sciotomile.com to learn about all the fun events that are happening around the Mile and to learn more about the project. Also, don’t forget to welcome the holiday season this Friday, December 2nd, at the Downtown Columbus Grand Illumination event that will be taking place at Bicentennial Park from 5pm to 7pm!

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