Social media can help spread messages that matter.
It’s hard to believe that, not that long ago, there was no such thing as social media. Once it arrived, its evolution seemed to outpace our ability to know what to do with it. But, as social media continues to change the way people interact with the world around them, public health organizations are starting to take advantage of the opportunities it creates.
For health organizations, social media offers an interactive platform to address their issues, raise awareness and start real conversations for the common good.
At Origo Branding, we’ve supported preventative public health initiatives for issues such as prescription drug abuse, problem gambling, and child abuse and neglect. The power of social media has helped these initiatives by:
Building a Base of Followers
Through social media, we’ve been able to connect our initiatives with like-minded organizations. And that allows us to spread our message to all of their followers. For example, for initiatives like Before You Bet, the responsible gambling campaign we created for Ohio, county organizations and nonprofits have utilized our content and message to share amongst their local network of schools, community groups, and the overall general public within their local region. By generating these partnerships on platforms such as Facebook and Twitter, we are able to build exposure for our mission, gaining an even wider base of followers.
Social media platforms have allowed our initiatives to facilitate person-to-person support groups, engage medical professionals in online discussions and connect people with common needs and goals. For example, in campaigns we have created around addiction and mental health, users have found this as a way to take the first step in finding treatment, reaching out through private messaging to connect with our partners on how to find resources and support.
Offering Greater Reach at Lower Costs
While traditional media can be an effective option for reaching a mass audience, including mediums of television and radio, these can come with a much higher price tag. Through social media, we’ve been able to target our messages to specific audiences at a much more effective rate, creating avenues to have two-way communication with our different types of users. For example, in our opioid abuse prevention campaign, Take Charge Ohio – we can hyper-target key areas of the state, as well as demographics, that research has shown to be more apt to misuse prescription medication.
If you’re part of an organization that has an important public health message to deliver – don’t underestimate the power of social media. Ultimately, it can be a valuable tool to help make communities healthier and safer, and create an intuitive platform to create genuine connections with different communities and populations.