It’s a clean sweep!!
Origo is proud to announce that Ohio’s “Be the 95%” campaign and website have won all three campaign award categories at the 2016 National Council on Problem Gambling (NCPG) conference, held July 13-16th in New York. The campaign earned the Public Awareness Award, Social Media Award, and Website Award.
“For one campaign to win all three categories is unprecedented, and reflects the success of a great partnership like Ohio for Responsible Gaming (ORG), that truly exceeds the sum of the individual component agencies,”
– NCPG Executive Director, Keith Whyte
Origo partnered with Ohio for Responsible Gambling to create the “Be the 95%” campaign. The campaign urges the Ohio gambling community to be a part of the 95% of individuals who gamble without experiencing negative consequences.
Earlier this year, at the annual 2015 American Advertising Awards, “Be the 95%” also won a Silver ADDY award among a pool of over 500 entries for the Responsive Design Web Category.
The website portion of the campaign was able to effectively encourage users to:
- Take a quiz that measures gambling behaviors
- Access helpful resources, videos, and tips to promote responsible gambling behaviors and prevent risky ones
- Promote helpline information and other resources to treat problem gambling
Origo is proud to have been part of such an important initiative. And these awards and recognition are a testament to the passion and influence of our partner organizations.