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ARCHIVES

27
Sep

How to Strengthen Your Brand With Storytelling

When crafting your brand story, illustrating your brand’s voice and values is a great starting point. Your audience needs to immediately understand what your brand stands for and why it matters to their lives. And, of course, your story needs to ask your audience to take some kind of action.

11
Sep
08
Jun

Branding Vs. Marketing: A Perspective from Copywriter, Sara Barton

Have you ever wondered what the difference is between marketing and branding? As a business owner or marketer, it is essential to understand the difference, so that you can effectively use them together.

28
Apr

Standing Out as a Student Candidate

Standing Out as a Student Candidate – When everyone is really good, what can you do to be great?