Origo is excited to have recently launched the 2016 integrated marketing campaign for MediGold, a Medicare Advantage Plan from Mount Carmel Health System, offering exceptional coverage to members throughout the state of Ohio. As one of the campaign’s objectives, Origo collaborated with our partners to create a design that demonstrated the connection that MediGold creates between its members and the life they want to live.
Origo brought this idea to life through the use of a dynamic and elegant gold ribbon, symbolizing the MediGold brand and how it wraps its members in a feeling of comfort, empowerment, and support. The ribbon serves as a visual metaphor for how MediGold provides its members with the benefits and savings they need to enjoy a fulfilling and happy life.
Utilizing television/radio, web, print, direct mail, sales kits, and assorted marketing materials, Origo worked to connect with MediGold’s audience on every level. Deliverables of the integrated marketing campaign included:
- Print Collateral geared towards existing members and new customers such as direct mailings, sales kits, brochures, and membership information guides.
- Print Advertisements to be promoted in newspaper publications throughout Ohio.
- TV Campaign to be run on television for 15, 30, and 60 seconds.
- Billboards to be displayed in different regions of Ohio, drawing attention to the exceptional offering MediGold provides for its customers.
The launch of the campaign has already been followed by an increase in MediGold membership and is anticipated to grow more as the open enrollment season continues. MediGold is thrilled by the current spike in membership generated by the campaign and is looking to have another successful open enrollment period.