When Beradi + Partners Inc. came to Origo, they wanted to strengthen their position as a leader in architectural services and grow their overall brand awareness. To do so, they needed a website as creative, effective, and forward-thinking as their architectural solutions. They also needed a platform to showcase their wide breadth of services, family-oriented culture, and extensive building portfolio.
Origo kicked off the project by conducting brand exercises to identify successful benchmark websites, gain creative inspiration, and build insights for developing a new web strategy.
Leveraging the insights from the research phase, Origo created a multi-platform (mobile, tablet, desktop) responsive website experience to promote the company’s culture, portfolio, and service offerings. The new responsive website included:
- An optimized site architecture and navigation strategy that allowed visitors to easily find information, while also improving lead capture, and SEO ratings
- A content strategy with recommendations for headline and conceptual messaging to capture target audiences’ attention and demonstrate the Berardi+ Partners philosophy and brand.
- Improved functional capabilities, such as a platform for videos, social media, and blogging that will help communicate the company’s mission, key service offerings, and culture.
- An SEO strategy to boost search rankings by leveraging focus keywords and known search terms.
Origo is proud of our collaboration with Berardi + Partners and the finished product we created together. We’re anxious see the results of this refreshed brand and web strategy.