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Nov. 28 2017

Philanthropy Goes Digital

 

If you’ve been online today, you’ve no doubt seen #GivingTuesday somewhere.

In 2016, Giving Tuesday donations increased more than 12-fold to $180 million. This year, to encourage additional donations, Facebook is waiving all fees and will match funds donated to participating nonprofit organizations through its charitable giving tools—up to $50,000 per nonprofit, or $1,000 per fundraiser or donate button—until the matching funds run out.

Incorporating technology and philanthropy should come as no surprise. According to Giving USA, it is estimated that by 2025, 50% of all transactions will occur on mobile devices. This means that nonprofits that don’t have a mobile friendly website that provide users with an intuitive donating experience are missing out on some big fundraising opportunities.

Also, contrary to popular belief, the vast majority of donations come from individuals and not big corporations, like Nike or Apple.

 

It is essential for nonprofits to successfully build relationships with potential donors by understanding their target audiences and what they care about. Drop us a line at solutions@origobranding.com to learn more about how we can help you demonstrate how your organization can help make a difference.

 

To download a full copy of the Giving USA 2016 Report, please visit

www.givingusareports.org.

 

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