Origo Branding recently had the opportunity to partner with SWACO, the Solid Waste Authority of Central Ohio, to develop an interactive and engaging new website for their educational campaign, Recycle Right. The new site’s main goal is to educate consumers about recycling, its impact on the environment they live in, and to help them find a recycling center near them, while positioning the initiative as the leading resource in the subject matter.
Our team kicked-off the project by conducting working meetings and surveys with the leadership team of SWACO to gain an understanding of the team’s goals for the upcoming website. This process helped generate an intuitive site architecture and navigation strategy for the user experience.
DESIGN & DEVELOPMENT
Utilizing the research and insights we received, a new responsive website was designed and developed in the user-friendly Content Management System of WordPress, enabling the staff to easily edit, update, and manage the information presented throughout the site, as well as allow users to have an optimal online experience on desktop, mobile, and tablet devices.
AN INTERACTIVE EXPERIENCE
Almost every page on the site was built with new and intuitive features, including a quiz that gauges the users’ knowledge around this issue, while providing recycling resources in a fun, interactive, and dynamic way with animated icons and illustrations. Another key feature for the site was a Recycle & Reuse Search Tool, helping users find out how to recycle different items and where they could go to drop them off around Central Ohio.Since the website was launched in early 2019, it has helped Central Ohio communities learn about approaches to enhance the way they recycle and dispose of their waste. For more information on how you can recycle right within your home and community, visit recycleright.org.