C-Suite Photo Library
Abbott Nutrition

When launching a new C-level sales strategy for Abbott Nutrition's Adult Nutrition segment (Ensure®, Glucerna®), Origo was tasked to also conduct a photoshoot that would provide a library of images that could be applied to different digital and print strategies. To reflect the different levels of the hospital, Origo art directed and chose the subjects of the imagery to show everyone from physicians, to nurses, to administrators, providing a 360-look at the healthcare landscape.




  • Photography
  • Art Direction
  • Consultation