Alliance Photo Library
Abbott Nutrition

Abbott Nutrition joined forces with four of our nation’s leading health organizations to create the Alliance to Advance Patient Nutrition, an organization whose mission is to raise awareness about the burden of malnutrition and how clinicians can improve outcomes through collaboration. Origo Branding Company collaborated with the new Alliance to help in their different branding and marketing initiatives, including a full photo library to provide imagery for their different materials. The subject of the imagery was to support their message of interdisciplinary collaboration, as well as clinicians' individual pride in improving their patients' outcomes.



  • Art Direction
  • Photography
  • Marketing Strategy