“Be A Hero. Read.” Webisode Series
Columbus Metropolitan Library

Along with the complete branding for the 2011 Summer Reading Club (including the overarching theme, name, tagline and logo), Origo helped create an animated promotion and 4 webisodes, featuring Captain Read helping kids and teens achieve their goals through the power of reading. These videos were used online and at different school districts to help promote the program, as well as drive record attendance of 89,000 participants - making it a summer to remember for CML.





  • Branding
  • Messaging
  • Illustration
  • Motion Graphics
  • Audio Production