Brand Strategy
Boxgroove

Boxgroove.com provides members the opportunity to golf at different locations and explore new courses by setting up tee-times and selecting private courses—all online. Through research and analysis, Origo was able to create a brand that is perceived as a tech-savvy Internet company without alienating a large demographic of traditional golfers. Along with its brand identity, Origo was also able to develop successful direct marketing strategies to tie new country clubs into their network, a print/digital ad campaign to signup golfers, and an innovative website where golfers and clubs can sign up and create profiles to connect. As a major success, Boxgroove is now in 49 states with a network of over 43,000 golfers and 1,700 clubs.

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Services

  • Branding
  • Messaging
  • Web Development
  • Collateral System
  • Market Research
  • Marketing Strategy
  • Advertising Campaign
  • Merchandising