Brand Strategy
Gohio Commute

  • Create a new brand and naming strategy that will promote the new transportation program and increase awareness on alternative modes of transportation.
  • After creating the new brand strategy, develop an integrated marketing strategy, Rethink Your Ride, to help further promote the new program and connect more Ohioans to the tools and education to become more sustainable commuters.
  • Develop motion graphics videos that will be implemented on social media and other ad placements, promoting the new brand and website as well as providing education on different ride matching services and commuting options.
  • Craft a media plan, to increase traffic to the new microsite and boost public awareness on sustainable commuting options through print,



  • Logo Design
  • Market Research
  • Brand Guidelines
  • Voice & Messaging
  • Tagline Development
  • Brand Architecture
  • Collateral System
  • Positioning Strategy
  • Motion Graphics Video
  • Media Plan