Capital Checking Brand Strategy
CME Federal Credit Union

CME Federal Credit Union recently launched a new Capital Checking program that offers stress-free checking with added features and benefits. Origo Branding Company worked with CME to develop a brand strategy to be implemented in an integrated marketing campaign. The final result of the Capital Checking campaign was an improved competitive market position and increased market awareness through different approaches of advertising and marketing strategy.




  • Branding
  • Strategic Messaging
  • Collateral System
  • Print & Digital Advertising