Direct Instruction Video
McGraw-Hill Education

McGraw-Hill Education is a leading global provider of educational materials, information and solutions. As a major segment of their business, the leadership team of their Specialized Solutions segment partnered with Origo Branding Company to launch a positioning video to promote their Direct Instruction solution, a program that delivers a learning experience proven to transform all students into confident learners, including at-risk, ESL, special education, and at-level students. With the goal of retaining and nurturing Direct Instruction customers, this positioning video provides an overview around building DI confidence by selling the effectiveness and research-driven approach that Direct Instruction offers as an alternative to other methodologies.



  • Messaging & Copywriting
  • Storyboarding & Graphic Design
  • Motion Graphics
  • Editing
  • Audio Production