“Everyday Mathematics” Video

McGraw-Hill Education is a leading global provider of educational materials, information and solutions. Recently, Origo helped develop the brand and creative strategy for, Everyday Mathematics, McGraw-Hill’s leading elementary math curriculum. This concept brings life to everyday objects, using mathematical and geometric elements to achieve the child’s perspective, showing there is "math" in everything. To help launch the program, Origo animated a motion graphics video to tell the brand story to be featured online and in other marketing strategies, helping foster excitement toward the program to increase brand awareness.




  • Branding
  • Motion Graphics
  • Audio Production
  • Art Direction