FLEX Literacy Brand Video
McGraw-Hill Education

To help capture the passion and understanding that McGraw-Hill shares with educators, Origo produced a sport titled -“The Ones That Keep You Up At Night” -an emotional video that highlights the everyday challenges of educators while capturing the importance of childhood literacy. The video served as a powerful sales tool for helping to generate new sales for the organization.

  • To help differentiate FLEX Literacy from competitors, Origo was to create a new video that would engage educators on a more emotional level, reflecting the passion and urgency that McGraw- Hill Education shares with educators to help make a change in the learning of at-risk students.
  • Promote the FLEX Literacy product as a way for schools to understand the needs of at-risk students, helping children to catch up to their peers’ level of understanding in different curriculum.
  • Create the video in a way that will allow the promotion of the product through different channels, including social media strategies, website placements, email blasts, sales meetings, and tradeshow conferences.



  • Marketing Strategy
  • Storyboarding
  • Messaging
  • Video Production
  • Motion Graphics