Brand Strategy

Origo created the new brand strategy for the retail boutique, FRINGE, while maintaining the identity that had already earned an impressive following. Through a new logo, visual elements, and store design, our strategy was able to create a more graphic and iconic approach to the brand's edgy and urban culture. Along with the identity, we were also able to create the brand application for the different packaging, signage, and other communication materials around the store, giving a cohesive approach to the company's voice.




  • Branding
  • Design Strategy
  • Collateral System
  • Apparel
  • Messaging
  • Packaging