iPad Aid and Sales Strategy

Outside the US, nutrition is not considered a critical component of care for diabetes patients, as healthcare professionals consistently overlook malnutrition as a burden among their patients, neglecting the positive outcomes it can generate for these individuals. To address this challenge, Abbott Nutrition and the Glucerna International team partnered with Origo Branding Company to create a compelling and effective iPad detail aid to help sales representatives globally educate healthcare professionals on the positive outcomes oral nutrition supplementation can create when incorporating it into their patients' diabetes management and care — driving increased prescriptions for the Glucerna® Triple Care™ brand.



  • Marketing Research
  • Sales Strategy
  • Copywriting
  • User Interface Design
  • User Experience Design
  • Navigation Strategy
  • Conceptual Strategy