Create a new and consistent brand strategy for Echoing Hills, we developed research initiatives to help identify the perceptions and knowledge of the organization’s stakeholders throughout the community community, leading to new recommendations for the new brand strategy and its different service offerings.
Created a new brand identity (logo) to position their group as a leader in providing services, facilities, and solutions that advance life and learning goals for individuals with special needs, as well as developed the tagline “Inspiring Hope. Celebrating Life” to further show how Echoing Hills creates a fun and inspiring place for individuals with specials needs to live, connect, learn, and play.
Developed a more solidified brand architecture for the different programs that sit under the main identity, generating a Branded House to help communicate and promote Echoing Hills’ different services, programs, and locations of the organization.
Designed and developed a new website, revamping the organization’s website and interactive strategies to match their new brand strategy and architecture, organizing their content and programs under the following segments: Residential, Educational, and Recreational services.
Created a mission video and a series of vignettes that capture real-life stories of individuals with special needs and their families, as well as staff members across Ohio who were directly impacted by the programs of Echoing Hills.
Developed a Brand Map that outlined messaging and positioning statements for the overall brand, as well as its different sub-brands and offerings that sit within the Echoing Hills family of services.
Reintroduce the organization through a media and marketing plan, utilizing different launch strategies of e-blasts, social media tactics, digital advertising, and other outreach touchpoints.