Reviewed the research gathered by the leadership team, identifying key insights about the different target audiences, their perceptions, and the strengths, weaknesses, opportunities and threats of the organization. Origo also conducted working meetings with internal and external stakeholders of the organization, helping to identify audience profiles/personas, as well as other methods of positioning and storytelling strategies.
After reviewing the research, Origo developed a new brand strategy for the Heinzerling Foundation, positioning their group as a leader in providing comprehensive services and a nurturing environment for individuals with severe or profound learning disabilities. This included a logo, tagline, brand map, positioning statement, messaging strategy, design elements, infographics, and a new name of The Heinzerling Community”.
As the main source of information and awareness, Origo designed and developed new online strategy, revamping the organization’s website and interactive strategies to better reflect the history of the organization, as well as its values, impact, and services that it provides to families and individuals with special needs..
As part of this strategy, Origo designed an email marketing template to align with the new brand strategy, as well as the brand’s social media pages, including Facebook, Twitter, and LinkedIn.
Created a 3-minute online video utilizing motion graphics and live action to present different stories and testimonials that express the values and services of the Heinzerling Foundation, guiding the audience to engage with the brand and offer support through partnerships, volunteering, and donating.