New Brand & Web Strategy
Cramer & Associates
+ View website
- Conduct working meetings and different research initiatives to learn the perceptions, strengths, weaknesses, opportunities, and threats that face each brand.
- Develop the new brand strategy for Cramer & Associates, positioning the group as a leader in creating strategic fundraising and development strategies for corporate and non-profit organizations.
- Create a collateral system and other outreach strategies, helping create promotional tools that generate awareness around the group’s services when reaching out to prospective or current clients.
- Apply the new brand design and messaging to their online experience, creating consistency amongst their different brand touchpoints and advancing the Search Engine Optimization (SEO) of their site.
- Create a method for assessment and evaluation, including an analytics program on the website to gauge the effectiveness of our strategies, allowing us to check progress and measure success of the initiative.
- Research & Analysis
- Brand Strategy & Design
- Messaging Strategy
- Responsive Web Design & Development
- Social Media Strategy
- Collateral Materials