Conduct working meetings and different research initiatives to learn the perceptions, strengths, weaknesses, opportunities, and threats that face each brand.
Develop the new brand strategy for Cramer & Associates, positioning the group as a leader in creating strategic fundraising and development strategies for corporate and non-profit organizations.
Create a collateral system and other outreach strategies, helping create promotional tools that generate awareness around the group’s services when reaching out to prospective or current clients.
Apply the new brand design and messaging to their online experience, creating consistency amongst their different brand touchpoints and advancing the Search Engine Optimization (SEO) of their site.
Create a method for assessment and evaluation, including an analytics program on the website to gauge the effectiveness of our strategies, allowing us to check progress and measure success of the initiative.