New Media Strategy
The Ohio State University College of Dentistry
- Origo conducted working meetings with the OSU College of Dentistry leadership team, identifying the perceptions, strengths, and competitive advantages of the OSU dental clinics, helping build our recommendations for messaging and visual strategy for the upcoming campaign.
- Once reviewing the insights gathered in the consultation phase, Origo created an overall message, visual strategy, and call-to-action for the new campaign, with the goal to generate awareness on the benefits and services offered at the OSU dental clinics.
- Origo developed a 3-month media plan for the College of Dentistry, utilizing digital initiatives to develop two different micro campaigns to target OSU faculty members and students, as well as seniors living within the Central Ohio area, helping to increase awareness and engagement from potential patients around the community.
- Origo evaluated metrics of the campaign online dashboard to measure progress and performance of the campaign, including impressions and click-through rates for different keywords, demographics, and geographical areas. Origo also utilized other analytic programs to measure site traffic and behaviors, measuring if the campaign helped drive greater awareness and engagement to the OSU dental clinics. Origo conducted working meetings with the OSU College
- Campaign Strategy
- Messaging Strategy
- Social Media Strategy
- Digital Advertising