Ohio Campaign & Microsite
Greystone Health Network

Upon expanding their network to Ohio, the Florida-based health network approached Origo to help increase their brand recognition and brand perception around their facilities, locations, and services. To do so, we were excited to leverage our extensive experience in the field of healthcare and the Ohio market to help create a new campaign strategy and state-based microsite that utilized the existing brand identity of Greystone Health Network, while generating a new presence within our region with the campaign slogan we created, “Heal Better Together”. Upon developing the campaign strategy, we applied the messaging and visuals to a new online experience and microsite for Greystone Health Network (of Ohio), allowing individuals to learn about the different facilities within the state, and connecting potential patients and referral sources to the organization’s brand through Search Engine Optimization and lead generation tactics. Once developing the creative strategy and website for the campaign, Origo also helped create an integrated media plan and outreach strategies, focusing on both digital and traditional touchpoints, to help generate greater leads and site conversions for setting up appointments.

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Services

  • Responsive Web Design
  • Web Development
  • Messaging Strategy
  • Blogging & Social Media Strategy
  • Content Management System (WordPress)
  • Events Calendar
  • Responsive Web Design
  • Web Development
  • Messaging Strategy
  • Blogging & Social Media Strategy
  • Content Management System (WordPress)
  • Events Calendar