Ohio Campaign & Microsite
Greystone Health Network

  • Origo developed research initiatives to learn different insights about the Greystone Health Network brand and the market landscape within Ohio, identifying key messaging and design strategies that helped promote their benefits, facilities, and competitive advantages.
  • Based on key insights and knowledge gained in the research phase, Origo created a sub-brand strategy for Greystone Health Network (of Ohio), utilizing the current logo and brand identity to develop a new campaign strategy that would be applied to a new website and different marketing touchpoints, specifically directed to communities and audiences within Ohio. (testing included)
  • After crafting the campaign strategy, Origo created a new online experience and microsite for Greystone Health Network (of Ohio), allowing individuals to learn about the different facilities within the state, and connecting potential patients and referral sources to the organization’s brand through Search Engine Optimization and lead generation tactics.
  • Once developing the creative strategy and website for the campaign, Origo helped create an integrated media plan and outreach strategies, focusing on both digital and traditional touchpoints, to help generate greater leads and site conversions for setting up appointments.
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Services

  • Responsive Web Design
  • Web Development
  • Messaging Strategy
  • Blogging & Social Media Strategy
  • Content Management System (WordPress)
  • Events Calendar
  • Responsive Web Design
  • Web Development
  • Messaging Strategy
  • Blogging & Social Media Strategy
  • Content Management System (WordPress)
  • Events Calendar