Similac Expert Care NeoSure
Abbott Nutrition

In order to educate health care professionals and hospital staff about Similac®, Origo was approached to re-launch the brand as Similac Expert Care NeoSure, as well as to create a new photo library for educational initiatives. Additionally, LCD graphics were created for the different conventions where the brand has a strong presence.




  • Brand Execution
  • Messaging
  • Design Strategy
  • Educational Materials
  • Photography