Similac® Consumer Strategies
Abbott Nutrition

For years, Origo has played an integral role in the promotional strategies behind a leading brand in infant nutrition – Similac®. Creating a number of educational tools for the brand, Origo helped develop a strategy to show value and product benefits to new parents through different promotional approaches, including promotional calendars, promotional coupon programs, and CRM systems that initiated parents into the brand upon discharge from the hospital.




  • Promotional Calender
  • Multimedia Educational Materials
  • Photography
  • Art Direction
  • Packaging