Brand Strategy
Columbus Metropolitan Library

Recently, the Columbus Metropolitan Library was rated the #1 public library system in the nation. We were naturally honored when they approached us to assist in their marketing and communications efforts in launching their new brand. By refreshing their brand and helping the CML brand stand out, we made sure that the organization remained relevant in the community. Also, we were able to develop a new strategy for Columbus Metropolitan Library Foundation that would help them raise the funds needed to continue to help patrons “explore, discover and inspire” the world around them. As a strong partnership, Origo looks forward to providing future support to CML, as they look to further their impact in the community.

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  • Branding
  • Fundraising Campaign
  • Brand Application
  • Environmental Graphics
  • Internal Print Communications
  • Bookmobiles
  • Art Direction
  • Brand Guidlines