Conceptual Brand Strategy
Victoria's Secret

Victoria’s Secret is America’s largest lingerie retailer, selling a wide product range from eveningwear to perfumes. By helping design their launch of the “V” campaign, Origo created a strategy to market the brand to a sophisticated audience by emitting a feeling of exclusivity to the viewer. We concepted the new "V" in different applications including bags, packaging, signage, and other promotional materials.




  • Branding
  • Art Direction
  • Campaign Strategy
  • Signage & Environmental
  • Packaging