Origo was approached to develop a new branding strategy and marketing for Synagis® to elevate awareness among healthcare professionals about this product used to treat Respiratory Syncytial Virus (RSV), a common infection that affects the lungs of premature babies. The development of the new brand identity, direct marketing strategies, packaging, and multimedia presentations were met with overwhelming success.




  • Branding
  • Direct Marketing
  • Photo/Art Direction
  • Educational Materials
  • Packaging
  • Promotional Materials
  • Multimedia